Loopmasters presents a brand new addition to their stellar artist series collection: Don Cannon - There Goes The Neighbourhood. This pack delivers the artist’s personal take on hip-hop—raw, textured, and full of character. 

Grammy Award-winning producer, DJ, and executive Don Cannon has been a pillar of hip-hop culture for over two decades. With a career that spans from mixtape dominance to global chart success, Cannon has consistently shaped the sound of the streets and the mainstream—bridging generations with his unique ear and visionary approach.

His production credits include collaborations with some of the biggest names in music, including Jay-Z, Eminem, Outkast, Nas, Snoop Dogg, Playboi Carti, Jeezy, Ludacris, Lil Uzi Vert, Jack Harlow, and more. Known for his signature knock, melodic textures, and timeless bounce, Cannon’s sound has become a staple in both classic hip-hop and modern rap.

As co-founder and executive of Generation Now, Cannon has played a major role in discovering and developing talent, helping to break artists like Lil Uzi Vert and Jack Harlow into global superstardom. Under his leadership, the label continues to set trends, innovate, and lead the next wave of hip-hop.

Whether he’s behind the boards crafting hits, curating mixtapes that define eras, building new business ventures, or creating tools for producers worldwide, Don Cannon remains one of the most trusted and respected voices in the culture—continuing to push the boundaries of sound while keeping hip-hop’s core alive.

Don Cannon - There Goes The Neighbourhood is more than just drums—it’s a piece of Don's personal contribution to hip-hop. He's had the chance to influence the game by shaping sounds that balance tradition with innovation. Using tools like the Ensoniq ASR-10, a vintage cassette recorder, and modern VSTs in Ableton, these drums were crafted to feel raw, textured, and soulful—just like the records that inspired Don.

Crafted using Ableton Live with a blend of modern VSTs, the classic Ensoniq ASR-10 keyboard, and a lo-fi cassette recorder, each sound reflects a balance of grit and soul. Whether you’re flipping samples or building from scratch, this collection brings his unique flavor to the hip-hop game. It’s the perfect balance between his signature take on it while keeping the roots alive to push the sounds forward.

In detail, you’ll find 215 MB of 24-bit 44.1 kHz WAVs - 17 Full Drum Loops, 15 Bass Loops, 14 Synth Loops, 11 Drum Part Loops, 6 Stripped Drum Loops, 4 Keys Loops, 3 String Loops, 3 Guitar Loops, 2 Percussion Loops, 50 Drum Hits, 26 Instrument Hits, 21 Percussion Hits, and 14 Bass Hits.

Log in to download a free taster pack and check out the demos to hear more. This collection is also fully Loopcloud ready. More information can be found about Loopmasters award winning software here: loopcloud.com